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At Automotive, certainly one of our most necessary objectives is to make sure the protection of our neighborhood, particularly the roads we drive on on daily basis. A method we try in direction of this purpose is thru our assist of Undertaking Yellow Mild, a nationwide scholarship competitors that was based by Julie Garner, who misplaced her teenage son Hunter Garner in a automobile accident in 2007. The nationwide Hunter Garner Scholarship competitors shares our goals to encourage all folks, particularly teenagers, to follow protected driving habits and to teach the general public in regards to the risks of distracted driving. Undertaking Yellow Mild has been operating this scholarship competitors for eleven years now. In that point, they’ve awarded over 107 scholarships totaling practically $243,000. They’ve supported so many teenagers and reached numerous folks with their message.
Automotive has sponsored Undertaking Yellow Mild for 4 years now, and in that point, the corporate has contributed $80,000 in direction of scholarships and the annual competitors – all with the purpose to teach teenagers and adults on protected driving habits.
Undertaking Yellow Mild founder Julie Garner says, “working to unfold the essential message in regards to the risks of distracted driving is so necessary. Our scholar scholarship winners use their voices and creativity to affect younger drivers and assist save lives. The assist of our companions, together with Automotive Insurance coverage, permits us to maintain funding scholarships and attain extra folks in regards to the risks of distracted driving.”
Automotive helps Undertaking Yellow Mild alongside nationwide companions just like the Advert Council, Clear Channel Outside, iHeartMedia, the Nationwide Freeway Site visitors Security Administration, Nationwide 4-H Council, the Nationwide Organizations for Youth Security, and WKRN-TV Nashville.
For the scholarship competitors highschool and faculty college students have created safe-driving TV, radio, or billboard PSAs that target educating their friends in regards to the risks they face in the event that they drive distracted. A selected focus was paid consideration to the hazards of messaging whereas driving and the function that cell telephones can play in the case of distracted driving. The successful submissions shall be featured on a digital billboard in New York Metropolis’s Instances Sq. on June 24. The PSAs will proceed to garner nationwide consideration by way of 1,800 TV stations nationwide, iHeartMedia radio stations, and Clear Channel Outdoor’s greater than 1,500 digital shows throughout the U.S.
2022 Scholarship Competitors Winners
We’re extraordinarily excited to announce the 2022 competitors winners. The Hunter Garner scholarship competitors was extraordinarily aggressive this 12 months receiving practically 1,900 submissions. Entries got here in from college students representing practically all 50 states and the District of Columbia.
The 2022 scholarship prizes had been awarded to 6 entrants this 12 months. Listed under are the names and classes of the 2022 winners, together with their ideas on the artistic course of, what this scholarship means to them, and most significantly their new views on safe-driving practices.
Straight from the winners
Profitable System (video, highschool): Justin Hutcheson (Rockwall, TX)
Justin was requested, “How have your driving habits modified since submitting your entry?”
Justin: I’m extra conscious of how necessary it’s to focus and focus on the highway. This contains issues like, not messing with the radio, consuming, and even daydreaming.
“What are your ideas for making a message that resonates with folks your age?”
Justin: What my mother likes to say is that this, “You solely hear 10% of what I say, so I’m going to say it ten instances.” That is very true, and implies that fixed reminders are efficient. The reminder shouldn’t be repetitive, however a brand new manner of claiming the identical core message. One thing that may remind my age group the significance of protected driving, on a regular basis.
Eyes Up (video, faculty): Emiliano Diaz Capt (Akron, OH)
Emiliano was requested, “How did you land in your artistic imaginative and prescient?”
Emiliano: From the start, I had a reasonably good concept of what I needed to do for this mission. I needed to personify the hazards of checking and sending texts as bodily obstacles to keep away from. I needed for instance that even the act in fact correction from distraction isn’t all the time sufficient, and that on the highway one have to be vigilant always.
“What’s going to this scholarship imply to you or permit you to do?”
Emiliano: This scholarship means absolutely the world to me, and can assist me get one huge step nearer to finishing my diploma, and pursuing my goals of working within the visible results, and movie trade. Although I do know the journey forward of me shall be lengthy and troublesome, this scholarship has lifted an enormous weight off of my shoulders and I couldn’t be extra grateful for this unimaginable present.
Textual content or Drive (billboard design, highschool): Isabella Kaake (Marlette, MI)
Isabella was requested, “How did you hear in regards to the Undertaking Yellow Mild competitors?
Isabella: Again within the fall, I used to be inspired by my mother and father to use for as many scholarships as I can. So, I made my method to Google and looked for “artistic scholarships.” That’s when a landed on the Undertaking Yellow Mild competitors. Not solely was I moved by the story behind the competition, however I used to be additionally thrilled to discover a scholarship that permit me make the most of my artistic abilities.
“Should you might supply one piece of recommendation about not texting and driving, what would it not be?”
Isabella: By no means use your cellphone when you’re behind the wheel. If it is a battle for you, it could be vital to place your cellphone on silent and maintain it in a spot in your automobile that you just can’t entry whereas driving. Keep in mind, one textual content message isn’t value your life.
Inconceivable Multitask (billboard design, faculty): Connor Avila (Mauldin, SC)
Connor was requested, “What do you assume makes an impactful PSA?”
Connor: The message must be clear, concise, and significant. I made a decision on the slogan “If You’re Texting, Who’s Driving?” as a result of it highlights the very clear indisputable fact that in the event you’re texting then you definately’re unable to be driving. You’ll be able to’t do each. Many individuals know this implicitly, however to have a billboard spell it out clearly I believe would make an affect as a result of it’s one thing most individuals know to be true and select to disregard.
“What’s going to this scholarship imply to you or permit you to do?”
Connor: This scholarship means an unbelievable quantity to me. My fellow faculty college students can attest that education may be very costly and a scholarship of this quantity assists my journey at College massively. Presently I maintain three jobs as a warehouse employee, RHA Vice President, and Pupil Authorities Senator. I do take pleasure in each job I’ve, however holding the three concurrently is out of an nervousness that any much less received’t be sufficient to pay for varsity. This scholarship supplies me with assist and for that I’m extraordinarily grateful.
Faculty Drive (radio, highschool): Noah Brechbill (Schwenksville, PA)
Noah was requested, “Why did you enter the Undertaking Yellow Mild competitors?”
Noah: My TV Productions trainer introduced up this contest as a potential artistic outlet. I’ve had an curiosity in audio tasks for some time (principally music, however generally podcasts or radio) and thought that it will be an fascinating mission to each problem my expertise and unfold an excellent message.
“Should you might supply one piece of recommendation about not texting and driving, what would it not be?”
Noah: Put the cellphone away, immediately. Nearly each distraction stems from the cellphone. Nothing you are able to do out of your cellphone is as defending your life in a car.
Messages Unseen (radio, faculty): Asher Mitchell (Watford Metropolis, ND)
Asher was requested, “What do you assume makes an impactful PSA?”
Asher: Being poignant and upfront I believe helps. Possibly add a contact of humor as properly.
“How have your driving habits modified since submitting your entry?”
Asher: I used to alter my music whereas driving. Now I’ve my passenger do it or I pull over to alter it. I by no means used to try this.
Judging the entries
Various promoting trade executives and artists lent their time to judging the entries. This 12 months’s panel included recording artist and songwriter Aloe Blacc; famend filmmaker and social activist Kweku Mandela; dentsu worldwide World CEO Wendy Clark; Wordsworth + Sales space President Tony Mennuto; Co-Chairman and Accomplice of Goodby Silverstein & Companions Jeff Goodby; and representatives from the Martin Company, Pereira O’Dell and Undertaking Yellow Mild companions the Advert Council, Clear Channel Outside, Automotive Insurance coverage, iHeartMedia and Nationwide 4-H Council.
Congratulations to the 2022 Undertaking Yellow Mild scholarship competitors winners. To view this 12 months’s successful entries, go to the Undertaking Yellow Mild web site.
Making a distinction
A driving drive for the Automotive herd is to create optimistic change. With regards to our core enterprise of auto insurance coverage, we give attention to how we will make a distinction on the highway. If elevating consciousness in regards to the risks of distracted driving results in much less fatalities on the highway, then we’re all in. Every year, Automotive has a renewed sense of pleasure seeing the messages and PSAs created by younger folks in the case of the hazards on the highway. And this 12 months isn’t any completely different, our total staff is wanting ahead to seeing the successful entries tackle Instances Sq..
For extra info on distracted driving, go to the Nationwide Freeway Site visitors Security Administration web site.
